Yahoo Upgraded at UBS
Bill Cara has a link to the report.
Yahoo is the most widely used Internet portal and advertising has only recently begun a very long-term shift away from traditional media and toward the Internet, not unlike the 20-year (and still going) shift from broadcast television to cable.
As TechDirt points out, Yahoo can use its brand name and existing services to take share from traditional information providers. Whether it is voice over IM taking share from the telcos or video services taking share from old media, Yahoo is in the cat-bird’s seat in the early stages of each transition due to its large existing base of users.
However, new media is still media, and short term we are concerned about a slowdown in consumer spending. That, in turn, would reduce the amount companies spend on advertising - including online advertising.
Like this article? Why not try out:
