http://stockmarketbeat.com/blog1/2006/05/03/plantronics-houston-we-have-a-problem/ Our beat: The stock market. Our job: Beat it. Tue, 03 Jun 2008 15:36:49 -0600 http://wordpress.org/?v=2.8.1 hourly 1 http://stockmarketbeat.com/blog1/2006/05/03/plantronics-houston-we-have-a-problem/comment-page-1/#comment-30639 PLT: Plantronics Says Goodbye to Marketing Director - Stock Market Beat - Our beat: The stock market. Our job: Beat it. Wed, 16 May 2007 13:43:01 +0000 http://stockmarketbeat.com/blog1/2006/05/03/plantronics-houston-we-have-a-problem/#comment-30639 [...] PLT: Plantronics Says Goodbye to Marketing Director One year and thirteen days ago, I said: You see, PLT spent $11 million in its 2006 fiscal year (which ended April 2) on these ads. Without them, the company would have had an additional $8 million in net income, which in turn translates to $0.17 per share, or nearly 10 per cent of the total EPS generated. For FY2007 - get this - the company plans to increase marketing spend to $19 million. This adds an additional $0.13 drag on EPS, for a total FY07 hit of $0.30. [...] [...] PLT: Plantronics Says Goodbye to Marketing Director One year and thirteen days ago, I said: You see, PLT spent $11 million in its 2006 fiscal year (which ended April 2) on these ads. Without them, the company would have had an additional $8 million in net income, which in turn translates to $0.17 per share, or nearly 10 per cent of the total EPS generated. For FY2007 – get this – the company plans to increase marketing spend to $19 million. This adds an additional $0.13 drag on EPS, for a total FY07 hit of $0.30. [...]

]]> http://stockmarketbeat.com/blog1/2006/05/03/plantronics-houston-we-have-a-problem/comment-page-1/#comment-3 » Carnival of Personal Finance #47 on Blueprint for Financial Prosperity Mon, 08 May 2006 04:30:26 +0000 http://stockmarketbeat.com/blog1/2006/05/03/plantronics-houston-we-have-a-problem/#comment-3 [...] Stock Market Beat writes about Plantronics’ recent advertising binge. [...] [...] Stock Market Beat writes about Plantronics’ recent advertising binge. [...]

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