Sony Getting Desperate
Has it launched yet? No.
Has its price been cut? Yes.
Will Sony lose even more money? Yes.
Sony to Slash PS3 Price in Japan: hereshow.ca
Sony said it would reduce the selling price of its basic, Blu-ray-equipped PlayStation 3 to 47,600 yen, (some US$420 or so, which is nearly US$100 less than the previously stated price).The price reduction is an obvious strategic reaction to the market price of the Xbox 360 combined with its optional HD-DVD player, which is slated to sell in the domestic Japanese market for US$427.
Sony has stated that it isn’t changing the pricing on the PlayStation 3 in America (or other foreign markets, for that matter): the introductory price on November 11 on this side of the pond remains set at US$499 (for the 20GB version, and US$599 for the 60GB-equipped step-up piece).
The only question left unanswered is whether Sony will be able to shove Blu-ray down consumer’s throats at all.
Disclosure: Author is long IShares MSCI Japan Index (EWJ) at time of publication.
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