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	<title>Comments on: Starbucks Traders Forced to Give Up Caffeine</title>
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	<link>http://stockmarketbeat.com/blog1/2006/10/09/starbucks-traders-forced-to-give-up-caffeine/</link>
	<description>Our beat: The stock market. Our job: Beat it.</description>
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		<title>By: SBUX: Starbucks Can Teach Tech Companies A Thing or Two About Growth - Stock Market Beat - Our beat: The stock market. Our job: Beat it.</title>
		<link>http://stockmarketbeat.com/blog1/2006/10/09/starbucks-traders-forced-to-give-up-caffeine/comment-page-1/#comment-28310</link>
		<dc:creator>SBUX: Starbucks Can Teach Tech Companies A Thing or Two About Growth - Stock Market Beat - Our beat: The stock market. Our job: Beat it.</dc:creator>
		<pubDate>Thu, 03 May 2007 22:28:11 +0000</pubDate>
		<guid isPermaLink="false">http://stockmarketbeat.com/blog1/2006/10/09/starbucks-traders-forced-to-give-up-caffeine/#comment-28310</guid>
		<description>[...] Analysts were expecting $2.3 billion in sales and $0.19 in earnings per share, so we were right about the no surprise. However, shares traded up after market hours. Since we are long the shares, we actually prefer being wrong about the downside risk in this instance.   The 4% same store sales number was the weakest link, coming in at the low end of the 3-5% range that was prevailing back when the company used to report monthly. The &#8220;tough comparisons&#8221; story will be put to the test beginning this quarter. [...]</description>
		<content:encoded><![CDATA[<p>[...] Analysts were expecting $2.3 billion in sales and $0.19 in earnings per share, so we were right about the no surprise. However, shares traded up after market hours. Since we are long the shares, we actually prefer being wrong about the downside risk in this instance.   The 4% same store sales number was the weakest link, coming in at the low end of the 3-5% range that was prevailing back when the company used to report monthly. The &#8220;tough comparisons&#8221; story will be put to the test beginning this quarter. [...]</p>
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		<title>By: Should Companies Give Quarterly Guidance? - Stock Market Beat - Our beat is the stock market. Our job is to beat it.</title>
		<link>http://stockmarketbeat.com/blog1/2006/10/09/starbucks-traders-forced-to-give-up-caffeine/comment-page-1/#comment-19451</link>
		<dc:creator>Should Companies Give Quarterly Guidance? - Stock Market Beat - Our beat is the stock market. Our job is to beat it.</dc:creator>
		<pubDate>Mon, 12 Mar 2007 14:52:21 +0000</pubDate>
		<guid isPermaLink="false">http://stockmarketbeat.com/blog1/2006/10/09/starbucks-traders-forced-to-give-up-caffeine/#comment-19451</guid>
		<description>[...] We have mixed feelings about the whole quarterly guidance game. It does reinforce short-termism, but shareholders are the company owners and presumably are entitled to know what management expects. The problem is when expectations and reality get out of whack, and the disclosures start doing more harm than good. However, we believe this situation is rare and the presumption should be that more disclosure is better until proven otherwise. [...]</description>
		<content:encoded><![CDATA[<p>[...] We have mixed feelings about the whole quarterly guidance game. It does reinforce short-termism, but shareholders are the company owners and presumably are entitled to know what management expects. The problem is when expectations and reality get out of whack, and the disclosures start doing more harm than good. However, we believe this situation is rare and the presumption should be that more disclosure is better until proven otherwise. [...]</p>
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