October 16th, 2006
The Ad Market
Yahoo will issue its third-quarter report on Tuesday, Oct. 17, after the close of U.S. markets, while Google reports on Thursday. What are old media benchmarks saying about the state of the ad market?
National, local and classified revenue fell in September due to weakness in the help-wanted, automotive, department store, grocery, and the consumer electronics sectors, Gannett (GCI) said.
Journal Register (JRC) noted on their conference call that “Our third quarter financial results reflected the continued soft overall advertising environment. Particularly, in our Michigan cluster as a result of the slowdown in the auto industry.”
This week we’ll see if it is old media vs. new media or if it is a general advertising slowdown.
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[...] When added to IBM’s mediocre overall growth of 5% last night, it seems pretty clear that the business spending isn’t picking up. Unfortunately, the consumer finally looks to be running out of steam. Motorola’s sales warning shows that cell phone purchases may be tailing off. Ad spending (strongly tied to consumer spending) is weak almost across the board. The job market and housing markets are clearly slowing. [...]