They each have their own official pricing that they sell in bulk of 1000 to distributors but it is up to resellers to sell how they want to. How exactly is a $999 MSRP QX6700 going to sustain itself at $1500 on Newegg?
http://www.amd.com/us-en/Corporate/VirtualPressRoom/0,,51_104_609,00.html?redir=CPPR01
http://www.intel.com/intel/finance/pricelist/processor_price_list.pdf?iid=InvRel+pricelist_pdf